TRAVEL PROPERTY ACCELERATOR
We help hotels, cruises, restaurants and experiences enter the market, build trade partnerships and grow through shared success.
01 / THE ALTUS VIEW
ALTUS helps international hotels, cruises, restaurants and experiences turn their distinctive value into market opportunity. We combine positioning, localization and trade development to make products easier to understand, adopt and sell. By reducing friction for DMCs and travel agencies, we build partnerships that support lasting growth for our property clients.
02 / CAPABILITIES
Market Intelligence
Identify the right audiences, travel demand and trade opportunities for your property.
Market Strategy
Turn your distinctive strengths into positioning, stories and a practical market plan.
Market Representation
Represent your brand locally and support ongoing relationships with agencies and DMCs.
Business Development
Help partners adopt, list and sell your products, from first enquiry to booking support.
Chinese-language content, sales materials and product training help partners understand your value and bring it to market.
03 / ALTUS ECOSYSTEM
Drawing on experience in property representation, travel product planning and distribution, ALTUS connects your commercial goals with partner needs. We help properties, local DMCs and Greater China travel trade understand each other, move faster and grow together.
Travel Properties
OUR CLIENTS
Sharper market fit and stronger trade access.
More opportunities for sustainable growth.
ALTUS
TRAVEL PROPERTY ACCELERATOR
Local DMCs
More opportunities with agency partners.
More competitive destination products.
Faster, easier coordination.
Greater China Travel Trade
Distinctive products and Chinese-ready sales support.
Faster product launches and booking progress.
01 / For Properties
MARKET FIT
Position products around real demand in Greater China.
TRADE OPPORTUNITIES
Build agency and DMC relationships that open new business opportunities.
FEEDBACK & GROWTH
Turn first-hand market feedback into stronger products and lasting growth.
02 / For Local DMCs
DEMAND & OPPORTUNITY
Connect with agency demand and strengthen your destination’s appeal in Taiwan.
PRODUCT COMPETITIVENESS
Develop compelling products with properties and align commercial terms.
FASTER COORDINATION
Resolve custom requests faster and reduce repeated checks and communication.
03 / For Travel Trade
DISTINCTIVE PRODUCTS
Turn distinctive experiences into compelling itineraries and selling points.
CHINESE-READY SUPPORT
Get clear Chinese-language information and assets for planning, proposals and product launches.
ANSWERS & CONVERSION
Get faster answers, coordinated support and smoother progress toward bookings.
Shared value across the travel ecosystem.
Property growth × DMC opportunity × Travel trade success.
04 / HOW WE WORK
ALTUS Market Acceleration Cycle
PHASE 01 →
Understand the product
01 Discover
Understand your commercial goals
02 Experience
Identify your distinctive value
03 Optimize
Prepare products for trade adoption
PHASE 02 →
Enter the market
04 Plan
Align positioning, content & channels
05 Activate
Equip DMCs & agencies to sell
PHASE 03 ↻
Build lasting growth
06 Refine
Resolve questions & apply feedback
07 Grow
Build repeat business together
We match your property with the right travel segments, trade relationships and marketing support to turn interest into business.
GIT
Group Inclusive Tour
Group itineraries & series departures
FIT
Free Independent Travel
Flexible stays & individual journeys
TTD
Things to Do
Local activities & destination experiences
MICE
Meetings & Incentive Travel
Corporate groups & incentive programs
Trade
Travel Trade Development
Agency, operator & DMC partnerships
Marketing
Brand & Demand Development
Localized stories & market visibility
MARKET ENGAGEMENT
From in-store talks for travelers to seminars for travel professionals, ALTUS brings property stories to the market. We help audiences understand the experience and support partners with practical product knowledge.
Traveler engagement
Northern Vietnam destination talk for travelers
Travel Agency, Taipei · 11 Apr 2026
Travel trade education
Vietnam product seminar for travel professionals
Taipei Association of Travel Agents · 17 Sep 2026
SELECTED WORK
Selected projects from Derrick’s work in property representation and destination development—connecting distinctive experiences with travel trade demand in Taiwan.
Dragon Pearl Cave
From a new experience to widespread trade adoption.
Derrick helped introduce Dragon Pearl Cave’s cave dining and live performance experience to Taiwan through Chinese-language product information, marketing materials, trade education and ongoing operational updates.
Working with the property and local DMCs, he supported itinerary planning and partner coordination, giving travel agencies clear information and compelling reasons to include the experience.
MARKET PROGRESS
With the shared efforts of the property and its partners, Dragon Pearl Cave is now included in the itineraries of the vast majority of Taiwanese travel agencies offering Northern Vietnam.
The result connects wider property reach with more distinctive products for DMCs and agencies, strengthening Northern Vietnam’s appeal.
Yen Tu Destination
Bringing a complete destination into focus.
Derrick brought previously scattered activities, performances, dining and accommodation information together into a complete, compelling destination presentation—showing how Yen Tu’s experiences form a coherent journey.
Starting with Taiwanese agencies’ product needs, he identified persuasive reasons to include Yen Tu: mountain culture that complements Ha Long Bay, distinctive stays and cultural experiences that give Northern Vietnam itineraries a point of difference.
Chinese-language materials, trade seminars, familiarization visits and coordination with properties and local DMCs help partners turn these strengths into itinerary proposals and products.
MARKET PROGRESS
Product coverage and visibility in Taiwan continue to grow, with rollout across mainstream travel agencies nearing completion.
The work gives properties a stronger destination story, DMCs new partnership opportunities and agencies richer, better-supported products.
OUR PARTNER NETWORK
HOSPITALITY · CRUISES · EXPERIENCES
05 / WHY ALTUS
Insight from product to market
Experience across agency product planning, digital distribution and property representation helps us connect your strengths with how travel partners choose and sell.
Ready for trade adoption
We shape product information, itinerary applications and selling points around agency needs. Clear Chinese-language materials and training help partners plan, list and sell with confidence.
Partnerships that work for all
We align your commercial goals with DMC and agency needs, helping partners build more competitive offers and stronger reasons to sell your property.
Momentum beyond the launch
Ongoing answers, custom-request coordination and issue resolution reduce back-and-forth, help bookings progress and keep partnerships moving.
Derrick Yeh
Founder & Principal Consultant
Derrick brings over a decade of travel industry experience spanning travel agency product planning, digital distribution and property representation. He helps properties turn distinctive experiences into products that trade partners can understand, adopt and sell.
TRAVEL PRODUCT PLANNING
At leading Taiwanese travel agency Cola Tour, he managed Hong Kong, Macau and Guangdong products and led a team of around 13.
DIGITAL DISTRIBUTION
At Klook, he developed B2B partnerships with travel agencies, e-commerce platforms and hotel groups.
PROPERTY MARKET DEVELOPMENT
He now supports Greater China business development for Ambassador Cruise and Tùng Lâm’s travel brands.
06 / CONTACT
Tell us about your property, your target markets and the partnerships you want to build.
Start a Conversation